Home >About Us >Management
Rodney K. Couch, President
Rodney Couch is president of Preferred Hospitality Inc., the
managing entity for Market Broiler Restaurants and Provider Contract
Food Service.
A resident of Riverside, California, Rodney was born, raised and schooled in
Southern California. He is a graduate of Biola University’s BOLD program.
His B.S. in Organizational Leadership brings added knowledge and strength to
all his endeavors.
His restaurant career began at the age of 15, as a dishwasher for C&C Corporation.
He worked continuously in numerous positions for various restaurant concepts
until the age of 19.
At the ripe age of 19 he landed a job with the Seafood Broiler Restaurants, where
after a period of management training, Rodney was appointed General Manager of
their City of Industry location. Shortly thereafter, Rodney was awarded as one
of the top sales performers of the chain, and was promoted to “opening” General
Manager. With his new title, he took on the role of training, mentoring, and
developing of all new managers & locations for the Seafood Broiler concept
into a new market, San Diego and Northern California.
In 1988, the 28-unit Seafood Broiler chain was sold to Red Lobster (of Darden
Industries) by the French company, ACCOR.
Red Lobster offered Rodney a position in management, but he declined, determined
instead to build his own business. He chose to partner with an entrepreneur,
Joseph Pitruzzello, in a local Italian restaurant in Riverside. Rodney was able
to add to his restaurant knowledge, by experiencing life through the eyes
of an independent owner.
Soon he was becoming restless — his real dream was to own & operate
his own business. He drafted a business plan and with the support of his family
and a collection of former key executives from Seafood Broiler, Rodney was
able to compile both the financial contributions and advisory capabilities
to launch the new Market Broiler Restaurant.
Mr. Couch opened his first Market Broiler Restaurant in 1989, a seafood restaurant
that has earned the crown of “Best for Seafood” thirteen years running.
The chain has enjoyed great success and continues to thrive, operating six
restaurants throughout California.
The contract food service division ”Provider” was started in 2002
and aims to be the food service company of choice in the Inland Empire.
Bringing to the table new ideas, site designs and truly appetizing menu offerings,
was an innovation to an industry that has been often burdened with the notion
of being “institutional” in nature. As you will see, our food service
sites shatter the myth that contract food has to be boring.
With nearly 20 years of success to his credit, Rodney Couch would like to accelerate
the growth of both his concepts, vowing to never compromise superior quality
and service that has become the foundational cornerstones of the Market Broiler
concepts today.
|
Management:
Rodney K. Couch
Robin Higa
Rajesh Mehta
Sergio Mendez
Pam Mitchell
Mitch Holt
|
