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Since our inception in 1989, Rodney Couch, CEO & Founder of Preferred Hospitality, Inc. (PHI), the parent company of Provider Contract Food Service, Market Broiler Restaurants, MB Grille, and Bluewater Grill Restaurants, has made it his goal to provide guests and clients alike with the highest level of hospitality and value possible. 


Provider began in the Inland Empire assisting churches, schools, and local organizations in building reputable food service venues.

We have developed programs, designed dining halls, and taught others to self-operate. While most of our clients have asked us to recreate their dining programs, at the point of transition, we always step back and listen, then assess through collaboration. Our goal is to not disrupt the culture while working towards continuous improvement.


We have had the privilege of helping many schools by keeping their core competence focused on their academics while we use our talented team in developing a food service plan that drives participation and student satisfaction. Thus, allowing them to reach their specific strategic goals -- enhancing their dining experience, serving the highest quality food, offering a variety of fresh food concepts, and extending great value to the students and staff.


Provider has not only experienced loyalty from our clients but also unheard-of longevity of employment with our associates, many starting as student-workers attending the campuses we serve. Our team’s talents, integrity, and passion for upholding our mission of being the best higher education food program are represented by the accolades from the students, and the high level of client satisfaction, which has allowed us to grow with clear intent over the years. 

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