Founder & CEO

Rodney Couch is founder & CEO of Preferred Hospitality, Inc., the managing entity for Market Broiler Restaurants and Provider Contract Foodservice.

As Chief Executive Officer, Rodney’s primary duties include development of strategic plans to advance the company’s mission and objectives; organizational leadership; site selection; concept and design consultation; S.W.O.T analysis; promoting revenue, profitability, and growth as an organization.

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Over the past 10 years, Arron Percoco has risen through the ranks of Operations and has successfully held management positions including General Manager, Corporate Training Manager, Director of Strategic Planning & Development, Chief Operating Officer and most recently has been named as President.


Arron’s extensive experience in Operations has been noted, with an excellent record of exceeding financial goals, turning around struggling locations, as well as being an intuitive problem solver and strategic thinker.  Arron is known for his ability to be a team player and overcome problems during challenging times.

Arron oversees all aspects of the Operations for Provider Contract Food Service.



Director of Operations

As Director of Operations, Kipp maintains management interaction with all department levels, oversees all aspects of food service operations, and ensures client satisfaction by constantly staying abreast of client/operational concerns. 


She has extensive experience in the contract food service management arena and  is highly creative, dynamic, and energetic. She possesses a consistent record of positively impacting financial performance, client satisfaction, and culinary excellence.

Kipp has obtained her Culinary certification from the highly respected CIA Culinary Institute of America in Hyde Park, New York.  Kipp’s 23 years specializing in College & University Leadership gives her the experience needed to oversee Provider’s operations successfully. 

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Chief Financial Officer

As Chief Financial Officer, Denise is responsible for the preparation and evaluation of monthly and annual financial statements for the Board of Directors and Senior Management. In addition to strategic planning, budget forecasting, financial modeling, analyzing and reviewing contracts and implementation of accounting related technologies.  


Denise has been with Provider for over 28 years. She has served on multiple boards and is especially adept and implementing change.


Chief Marketing Officer

As Chief Marketing Officer, Lenore is responsible for the day-to-day marketing operations  including public relations, media, creative, branding, promotions and advertising, product development, and market research. She is responsible for the planning, direction, and coordination of marketing budgets in accordance with organizational goals.


Lenore is both analytical and creative and is often involved in strategic planning and development. With over 30 years experience in the hospitality business, having held the Vice President's position with both Marie Callender’s Inc. and Ruby’s Diners, she brings an invaluable perspective to marketing. 



Vice President of Finance 

Rajesh Mehta has over 23 years of financial management background in the foodservice industry. As VP of Finance, he is responsible for  accounting, treasury, audit, taxation, budgeting, forecasting, project management and system implementations.  


A personable communicator, Rajesh fosters an atmosphere of ethics, integrity, and respect. 



Executive Corporate Chef

As Corporate Executive Chef, Robin is responsible for the supervision of all culinary items and research, including the development of new menu items and promotional specials, as necessary. Robin is also responsible for all culinary personnel training, enforcement of approved operating policies and procedures, ServSafe food safety handling standards, and cleanliness under the direction of each Executive Chef working at individual units. Robin earned his degree from Kapi‘olani College of Culinary Art, Honolulu, Hawaii.


Director of Human Resources

Jessica Garduno is a Human Resources Director who consults with and influences senior leaders on key business issues that have HR implication. In this role for over 10 years, Jessica’s future-focused approach to Human Resources has allowed her to introduce multiple policy and technological change initiatives to manage through the ever changing work force and enhance operations.


Intrigued by the legislative landscape and its impact on employers, Jessica immerses herself in complex employment regulations such as the Affordable Care Act and Wage and Hour Law in order to ensure continued compliance with regulatory and legal requirements.


For over a decade Jessica has held and maintained the Senior Professional in Human Resources (SPHR) certification. During her tenure with PHI Jessica pursued and obtained her Juris Doctorate and is currently licensed to practice law in the state of CA.


Director of Purchasing

Our purchasing efforts are led by career veteran, Dave Wicker.  Dave’s career in the supply chain industry stretches over 3 decades.


Dave spent 13 years with US Foods where he rose to Vice President of National Accounts for Southern California.  For the next decade he transitioned to the procurement side of the business heading up the purchasing/supply chain efforts for Claim Jumper Restaurants as Vice President of Purchasing. Dave went on to be a founding partner of West Coast Prime Meats, a local provider of the highest quality meats in the western US.


Dave’s expertise across a broad spectrum of categories in the food service industry ensures that our procurement is in line with even the most competitive cost structures. Additionally, Dave holds an MBA from the Anderson School at UCLA.



As Controller, Kevin manages the  day to day operations of the Financial Department. He believes in giving his team "the big picture", allowing them to see how their role impacts the organization and our clients' overall success.


In addition to his financial responsibilities, Kevin has taken over the management of our technology services. He oversees the implementation of all new technology, to ensure the team is operating in the most efficient manner, ultimately ensuring we can provide the financial details necessary to live up to our "financial transparency" promise. 


Marketing Manager

With over 10 years experience in food and beverage, hospitality and non-profit marketing, Cassandra brings a diverse set of skills to her role as Marketing Manager. Cassandra keeps a constant eye on market trends and ensures our clients' strategic marketing plans are ahead of the curve, leaving the guests we serve impressed not only by our amazing food, but the experiences we create through monotony breakers, menu design and promotional materials.   

Cassandra is a data-driven marketer, who believes marketing is as much a science as it is an art. She provides senior leadership with the metrics necessary to determine what is working, what is not and the pathway towards success. 


©2020 Provider Contract Food Service.